A current state of SMEs in hospitality and tourism, as well as developing of cycle tourism in the Leningrad region, within the framework of BizCycle project, was monitored to form most effective model of cross-border bicycle tourism in the Leningrad region.

Results

  • Executive summary on the survey of the cycling tourists (Download)
  • Executive summary on the survey of representatives of SMEs in tourism and hospitality industry and managers of attraction facilities (Download)
  • Executive summary on the survey of representatives of travel companies (Download)
  • Executive summary on the study of the positive international experience (Download)
  • Executive summary on the development of recommendations and activities for cycle tourism (Download)


Student conference “Design and development of tourist cycling routes” was held as a part of Bizcycle project on 26 September, 2019 in IBC “Victoria”, Vyborg. Participants of the conference were youths, ITMO University and other university students, representatives of Vyborg district administration.

Presenters of the conference were: Golubeva O.L., Head of Tourism information center of Leningrad region, Mouromtsev D.I., Project Manager of Bizcycle poject, Redakov A.V., Chairman of Regional Federation of Cycling, Kozeychuk D.A., representative of IntelMedia, Leskova G.A., Head of the Department of Tourism and Social Cultural Service of the St. Petersburg State Institute of Culture and Arts.

Participants of this conference also took part in the seminar “Successful entrepreneurship in cross-border cycling and ecotourism” for SMEs and listened the speech of well-known Michael Cramer. In addition, they visited stadium "Favorit" and listened a lecture about professional cycling , and someone even rode around a velodrome with athletes.


We visited the Farm of Joy or “Ferma radosti” in the village "Prudi", Vyborg District, on 26 September. Ferma radosti is located in an old Finnish farmyard and lurked in the forest. We got there by bus. The peasant farm produces and offers delicious meat and dairy and vegetable products. However, our goal was to find out the additional services that a big farm family provides for bicycle tourists and ecotourists.

Gracious hosts, in addition to farming, study and preserve Russian and Finnish folklore, ethnographic material: games, dances, songs, family traditions and customs of the 19th century. Moreover, they hold visiting workshops, traditional folk festivals and craft schools. At the farms visitors can familiarize themselves with traditional domestic animals like cows, horses, goats and birds. The most favorite animal of the visitors is a horse called Rozochka.

Ferma radosti offers summer guest houses, places for camping and outdoor activities. Elvira Alzagirova showed how they meet guests, encourage them to social active games in a folk style, sing and dance in a ring. Folk songs and dances were performed for us and accompanied on the gusli, which were custom - made.

They treat us to delicious hot herbal tea and we tasted homemade dairy products: cottage cheese, cheeses, milk, sour cream, as well. Problems, such as lack of workers, still exist in the farm. In general, business is booming, ecotourists visit the farm; there are also regular customers who leave rave reviews. We left the farm in a cheerful mood!


As a part of BizCycle project, participants of the seminar “Successful entrepreneurship in cross-border cycling and ecotourism” visited the colleagues who are successfully undertaking an activity in cross border cycling and ecotourism.

Entrepreneurs were the guests of the Individual Entrepreneur Kalinina Lyudmila Gennadevna in Vyborg on 25 September. They visited byurger’s homestead “Usadba byurgera” or house of a noble citizen. This medieval house was built in the middle of the XVI century. “Usadba byurgera” is located on the oldest street in Vyborg - Progonnaya Street 4, on which in the Middle Ages cattle were driven to pasture, hence the name of the street.

Employee of the house, in a medieval costume, showed how they usually meet and entertain tourists. Moreover, she talked about history and legends of this place. They were glad to treat everybody to Vyborg pretzel, cooked according to old recipes, and a hot non-alcoholic glogg. “Usadba byurgera” has a souvenir shop that offers handmade goods made in Russia, mainly in Vyborg, Vyborskiy district. Chinese-made products have been abandoned a long time ago. Cute rag dolls, knitted toys, unique paintings, clay products, birch bark, glasses. The suppliers of these products are mainly people of pre-retirement and retirement age that is important in terms of pension reform. The entrepreneur, buying their products, creates conditions for older people to earn extra money and helps to feel in demand. Moreover, tourists can get really high-quality original souvenirs from Vyborg.

Tourist Information center, mini-hotel are also located in the byurger`s house. They are organizing interactive tours of the house for adults and children, guided tours of Vyborg and its surroundings. Business successfully is developing using local history and resources. All the guests took as a gift amazing, colorful brochures.


The Seminar "Successful entrepreneurship in cross-border cycling and ecotourism" was held in Vyborg on September 25-26, 2019. A.Aalto Library, with its unique architecture and panoramic views to the autumn park, has hospitably opened its doors for the participants of the seminar.

Participants of the seminar were representatives of SMEs undertaking their activities in the field of hospitality and tourism from the Leningrad region and the Kotka – Hamina region of Southeast Finland, as well as representatives of the Administration MU “Vyborg district” of Leningrad region and Vyborg Entrepreneurship Support Center.

The seminar was organized within the framework of the BizCycle project to help entrepreneurs to establish cooperation in the field of cross-border cycling and eco-tourism in the regions of the project, to share positive business organization experiences, good ideas, and to draw inspiration. To achieve above goals, famous speakers with unique experience and knowledge were invited. The seminar program was interesting and eventful: presentations, lectures, and a round table.

Rimma Sachunova, Deputy Chairperson of the Committee for Tourism of the Leningrad Oblast, addressed welcoming speech to the audience and spoke about the work carried out by the committee to develop tourism in the Leningrad region and support SMEs. The budget for 2019 includes funds for the additional equipment for three ecological paths, works in a number of natural areas, restoration of plaques, road signs, information boards, and land clearing. “Green parking” will be created, where cafes, souvenir shops, parking lots for tour buses and cars, sanitary zones, will be located. Equipped camping will appear for tourists traveling by personal transport. A competitive selection is held annually in the Leningrad region, to provide subsidies to non-profit organizations implementing projects to create a comfortable tourist environment in the region. Entrepreneurs can get a subsidy from the regional budget for the creation of guest houses.

Dmitry Mouromtsev, Project Manager of the BizCycle project, spoke about the goals and objectives of the project. The main task of the BizCycle project is to create information services by which cycling tourists can comfortably travel in the Leningrad Region and Southeast Finland, using the services for SMEs, that will positively impact of the economy of regions of the project.

Invited speaker, Ilya Gurevitch, Honorary Chairman of the VeloPiter Bicycle Community, a successful entrepreneur, author of guides and bicycle traveler with a wealth of experience, shared his ideas and observations with the participants on the lecture “How to make your business attractive for cyclists. (Useful Travel notes)”.The participants of the seminar learnt what types of cycling tourists are, what do they need when following a route, how entrepreneurs from different countries successfully create and develop their business in the wake of an increasing interest in cycling ecotourism and a healthy lifestyle. According to participants, Ilya Gurevich`s presentation was very valuable, fascinating, full of facts and ideas.

The representative of the project`s partner, President of the FRUCT Oy Association, Sergey Balandin gave a presentation “The role and mission of ICT services for hospitality and touristic SMEs, bicycles and ecotourists”. Не admitted that BizCycle project is developing a CycleAdviser service that will help travelers to plan routes in the Leningrad Region and the Kotka-Hamina region of Southeast Finland, through the services provided by small and medium-sized businesses.

Ekaterina Gorelkina from the CURSOR Oy Company, that is a partner of the BizCycle project, gave a presentation “Business development experience for cycling and ecotourism in the Kotka-Hamina region, Finland”. In the summer of 2019, a press tour of the Kotka-Hamina region was held, as part of the BizCycle project, where participants highly rated the cycling routes, cultural heritage objects and accommodation facilities.

The second invited speaker was Michael Сramer, who spoke about his observations and the development of the business environment while following the EuroVelo13 - Iron Curtain route. Michael Сramer is an experienced bike traveler, member of the European Parliament (2004-2019) and the European Green Party, the Chairman of the European Parliament’s Committee on Transport and Tourism (2014-2017). Youth and students of St. Petersburg universities, who were the participants of the conference “Development of Tourist Cycling Routes”, also visited the seminar. The speech of such a respected person, widely known for his love of ecology and cycling, who made an invaluable contribution to the cycling movement, impressed and inspired the audience. Moreover, despite his age, Mr. Kramer continues to be active and travels by bicycle.

During the seminar, Chairman of the Board of Directors of TIM Consulting Group LLC Yugene Mironov and the consultant Elena Reutova gave a presentation concerning the guide for entrepreneurs “Methodological guidelines for SMEs undertaking an activity in cross border bicycling and ecotourism”. The methodological materials were developed and published for the BizCycle project. Speakers talked about their work on the materials, the basic sections of the methodological materials published in Russian and Finnish languages, and answered the listeners` questions. All the participants received copies of publications.

Yury Pavlov, from the nonprofit organization “Department for the Development of the Transport System of St. Petersburg and Leningrad Oblast”, also was a presenter in the seminar. Не spoke about the Cycling Project and an integrated approach to the development of cycling in the border regions.

At the end of the seminar, a round table was held where the necessity of creating an association of small and medium enterprises of hospitality and tourism to ensure the sustainability of cycling and ecotourism in the project regions was discussed. A declaration with the goals and objectives of the association will be posted on the website and social networks of the project for further discussions.

All participants of the seminar received as gifts from the BizCycle project guide for entrepreneurs “Methodological guidelines for SMEs undertaking an activity in cross border bicycling and ecotourism”, a map “Alexander Bicycle Route”, a brochure about the project that were published as part of the BizCycle project, as well as gifts from partners, guests of the seminar, lecturers, participants: the map of the bicycle route “EuroVelo13 - Iron Curtain” (from Mr. Kramer), the guides “Cycling routes of the Leningrad Region” and “Cycling Trips Abroad” (and torus - Ilya Gurevich), R1 route map from a partner Cursor Oy project, brochures of entrepreneurs (participants of the seminar).

At the end of the seminar, the participants expressed their desire to join the project, to take part in its further activities, to create a comfortable environment together for cycling and ecotourism, to develop sustainable cycling and ecotourism in the region, including the creation of a non-profit partnership (association) of entrepreneurs, and to use IT tools, developed as part of the BizCycle project.

  • I.Gurevitch. "How to make your business attractive for cyclists. (Useful Travel notes)" (Download)
  • S. Balandin. Discussion on the role and mission of ICT services for hospitality and touristic SMEs, bicycles and ecotourists (FRUCT Oy) (Download)
  • Е. Gorelkina. Business development experience for cycling and ecotourism in the Kotka-Hamina region, Finland (CURSOR Oy) (Download)
  • Y. Pavlov. The Cycling Project. An integrated approach to the development of cycling in the border regions. (NPO «Directorate for the development of the transport system of St. Petersburg and the Leningrad Region”) (Download)
  • М. Cramer. EuroVelo 13 Iron Curtain Trail initiative (Download)
  • Е. Mironov, Е. Reutova. Methodological guidelines for SMEs undertaking an activity in cross border bicycling and ecotourism. (Consulting group “Tim”) (Download)

As a part of the BizCycle project, methodological materials were developed and published for SMEs undertaking or planning to undertake an activity in cross border bicycling and ecotourism.

Methodological materials were published in russian and finnish languages and provide tips for entrepreneurs on issues related with visa and migration support for foreign tourists, infrastructure development, legal aspects of cross-border organized cycling, providing medical assistance to victims, as well as recommendations on organizing additional services to attract bicycles and eco tourists following the route. The materials also contain information on social and economic measures to support entrepreneurship of hospitality and tourism.

On September 26, 2019, the presentation of methodological materials took place and the first readers of publication were participants of the seminar "Successful entrepreneurship in the field of cross-border cycling and ecotourism” which was held in Vyborg on September 25-26, 2019.